DHX Media Ltd., a leading independent producer, distributor and licensor of mainly children’s entertainment content, through its licensing arm Copyright Promotions Licensing Group (CPLG), has signed a swathe of merchandising deals across its slate of owned and third-party kids’ properties prior to next week’s New York Toy Fair.
In Canada, Caillou character costumes are being produced by Daytime Enterprises Ltd, while long-time partner Editions Gladius International Inc. is releasing Caillou themed games. In the US, DHX Media has renewed an agreement with Buy Seasons to produce birthday party supplies, and Genera Mobile Solutions SA will create a 3D talking Caillou app including in app mini-games. A further Caillou jigsaw puzzle app is being produced via Budge Studios. Caillou continues to perform strongly on air with PBS Kids picking up a fourth season of 26 episodes.
DHX Media’s brand, Busytown Mysteries is pleased to announce the fourth year of the successful program with the American Automobile Association (AAA) to promote car seat safety, while Wendy’s® is producing an under three program, featuring Richard Scarry’s Busytown Mysteries board books.
DHX Media’s licensing arm, CPLG, and American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation has secured multiple deals for represented properties. In Canada, the Strawberry Shortcake brand is now available in an outwear range produced by Vetements Adorable Junior Garments. Additionally, Editions Gladius has signed on for camp chairs, balls and lunch boxes and Johnson & Johnson has renewed for a second term of Strawberry Shortcake toiletries. In addition, CPLG has inked deals with Calego, licensing the evergreen Care Bears brand for backpacks, and Jelli Fish Kids for its range of kids’ sleepwear.
In other represented brand news, CPLG announces deals in the US on Space Invaders property to Buckle-Down Inc. for the production of seatbelt buckles, and to Just Funky for novelties and gifts. Additionally, the Happy Bunny™ brand, is scooped up by Axeso Mode, producing a line of hosiery product.