Enterprise Information Management (EIM) software provider OpenText™ has announced that industry veteran Kevin Cochrane has joined the company as Chief Marketing Officer. In this role, Cochrane will be responsible for strategic planning and implementation of OpenText’s global marketing efforts in the Enterprise Information Management (EIM) market, which is projected to reach $19 billion in the next four years. As a member of OpenText’s Executive Leadership Team, Cochrane will report directly to OpenText President and CEO, Mark J. Barrenechea.
“Kevin is a very highly regarded marketing executive and he brings to OpenText a tremendous amount of experience in product and solution marketing,” said OpenText CEO Mark J. Barrenechea. “As our new CMO, Kevin brings a passion for brand, customers, products and sales enablement. I am thrilled to have him as part of our executive team and I look forward to his many contributions.”
“I have spent many years watching OpenText grow from one of many ECM vendors to the powerful $1.2 billion EIM leader it is today,” said Cochrane. “With the influx of social media, a growing number of mobile devices and a greater dependency on the cloud, there is a tremendous need among organizations to better manage and take action on the growing amounts of enterprise information. OpenText is extremely well-positioned for continued rapid growth and leadership of the EIM market. I am honored to be joining Mark and the OpenText team, and I look forward to leveraging my years of strategic marketing experience to further expand OpenText’s global brand and continue OpenText’s trajectory for dominance in the EIM market.”
Since 2010, Cochrane has held several highly successful senior executive roles with Adobe Systems, Inc. As Vice President, Product Marketing for Adobe’s Digital Marketing Business Unit, he was responsible for worldwide product marketing and management for Adobe Web Experience Management. He also oversaw the integration of the Day Software acquisition with other Adobe product lines and its evolution into the Digital Marketing Business Unit.
Prior to his work at Adobe, Cochrane was Chief Marketing Officer at Day Software, Inc., where he led marketing initiatives and partnered with the CEO and CFO to restructure business operations, including the build-out of a new global sales and services organization to drive a re-launch of Day to the global marketplace.
Cochrane’s 16-year career in the content management industry includes senior executive product marketing and positions with Alfresco Software, Inc. and Interwoven, Inc. Cochrane can be followed on Twitter at @kevinc2003.