Digital sports news agency SendtoNews is pleased to announce it has signed a guaranteed distribution partnership with Glacier Media Inc., a major publisher of over 80 local community media assets in Western Canada, including a network of newspapers, trade publications and sophisticated digital offerings.
“We are excited to partner with Glacier Media, adding Canada’s largest independently-owned newspaper company to our growing News Partnership Network™,” states SendtoNews CEO, Greg Bobolo. “Glacier Media provides SendtoNews the broadest possible coverage of local newspaper markets and related digital assets across Western Canada. It opens the door to even more revenue sharing opportunities for our branded content and increases our market reach for advertisers.”
“SendtoNews is the only one-stop service that offers the depth and quality of sports coverage for the local and regional markets we serve,” states Paul Hecht, Glacier Media’s Vice President, Digital Media.
Through its cloud-based platform, SendtoNews consolidates and manages the distribution of sports video highlights from professional sports leagues and top-tier amateur events, and then markets this inventory for major brand sponsorship. It offers a unique revenue share model that ensures all entities in the distribution chain – from the content creator through to the broadcaster or publisher – benefit.
“Glacier Media has a diverse portfolio of cross-platform properties across print and digital media and provides access to an audience of more than 1.5 million through community news, primarily in British Columbia, Alberta, Saskatchewan and Manitoba,” continues Bobolo. “This complements our deep roots in hyper-local community news markets, as minor pro teams like the AHL’s Abbotsford Heat were among the first to realize the promotional and revenue sharing benefits of using our platform to brand and distribute game highlights.”
Today SendtoNews’ content partners include Major League Soccer, American Hockey League, 2013 America’s Cup, NBA D-League, Swimming Canada, Rugby Canada and International Triathlon Union.