Astral’s Family Channel is marking Bullying Awareness Week with a slate of new original programming airing from November 12 – 18. This year, the network’s 10th annual Stand UP! campaign features a special programming line-up stocked with original content including a new music video, new bullying-themed celebrity interview segments and a half-hour special presentation of the 2012 Stand UP! Rally featuring Canadian popstar Victoria Duffield and YouTube sensation Mike Tompkins.
On Friday, November 16 beginning at 5 p.m. ET/PT, Family will host a Stand UP! programming event. The night will kick off with a half-hour presentation of the 2012 Stand UP! Rally. Filmed in Toronto with approximately 500 students in attendance, the special features musical performances by Victoria Duffield and Mike Tompkins, plus appearances by anti-bullying activists such as Travis Price and Jacques St. Pierre. Following the half-hour presentation, Family has five back-to-back bullying prevention-themed episodes leading up to the network premiere of Let It Shine: In The Spotlight edition at 8 p.m. ET/PT. Bullying-themed episodes will also be available on Family.ca and Family OnDemand.
“For the past 10 years, Family Channel has been advocating that bullying prevention and awareness is everyone’s responsibility,” said Joe Tedesco, Senior Vice President and General Manager, Astral Kids. “After seeing the enthusiasm of students who attended our rally this year, it is clear that we are getting the message across. While bullying is something many kids have to deal with, it isn’t something they have to face alone and with our network of Family stars, dedicated partners and musical guests, we’re continuing to spread that message successfully.”
Family.ca has debuted the audio track for this year’s Bullying Awareness Week anthem titled “Stand UP! Make Some Noise!” on its web site. Written by local artists Creighton Doane and Daniel LeBlanc, the song promotes taking action against bullying and was recorded by Canadian musicians and network stars, along with Canadian kids. The music video for the song officially kicks off Bullying Awareness Week activities on the network and will be launched on-air November 12.
Contributing to Family’s original anthem are performers R5 featuring Ross Lynch, Victoria Duffield, Tyler Medeiros, Veronica and Anastasia A, as well as Family Channel actors Dylan Everett, Demetrius Joyette, Ana Golja, Sydney Imbeau, Brittany Adams and host Lindsay Hamilton.
Family is also unveiling an exclusive version of Mike Tompkins’ “Stand Up” music video. Originally released in March 2012, the video has been edited to highlight Family Channel rally footage from the past decade, in celebration of the campaign’s tenth anniversary. Following the same schedule as Family’s original song, the audio version is available now at Family.ca, with the video being released on Monday, November 12.
To enhance the week, Family is also debuting new interstitial content starting November 12 that has celebrities opening up about their experiences with bullying and offering advice to viewers. Among the new slate of interviews are: Disney star Bridgit Mendler, Brit boy band One Direction, Australian popstar Cody Simpson, International superstar Conor Maynard and more.
Family Channel co-founded Bullying Awareness Week in 2003 and developed the Stand UP! campaign in association with PREVNet (Promoting Relationships and Eliminating Violence Network), a national network of Canadian researchers, community organizations and governments committed to ending bullying and promoting positive relationships.