On October 12, 2012, HootSuite reached 5 million signups. Who uses HootSuite (I do), and where in the world can they be found? The company has put together a new infographic that illustrates its journey to-date, and to see what five million looks like. At five million users, HootSuite spans the globe, with expansion into Europe and Asia is driving growth, and there’s a good chance the social media management system speaks your language. How fast is HootSuite growing? The first million took nearly two years. The fourth million took almost eight months, but the fifth million took just two months. HootSuite is picking up speed, and not looking back.
The HootSuite team is proudest of their international growth and global reach, which has been sparked by listening to users on the ground and responding to their requests. In doing so, HootSuite Community has hosted over a 100 HootUps, assigned regional Diplomats, translated tools into 20 languages and offered regional apps. HootSuite’s tools are in use on screens in such diverse locales as Irkutsk in Siberia, San Francisco advertising agencies, London multinational brands, Egypt during their revolution and over on the tiny islands of Palau.
To celebrate our translation project and global expansion, HootSuite prepared this short video, inviting you to hop on the bus:
Some of the growth on the road to five million seems to point toward the sky, like how 79 of the Fortune 100 use our dashboard for social media management. And yet some of that growth feels as if it’s at our roots, like adding depth in our 24-hour support department, which now speaks 18 languages. That band of committed Owls send 350 support tweets a day, and they respond within minutes. On the road to five million, HootSuite has added native support for seven social networks, and 29 more applications have been added to its App Directory.
In 2012, our nest of owls grew from a small parliament of fearless social media change-makers to over 230 full-time employees, including a new office in London. That brings our office dog count to 15, and there are always several dozen cycling commuters, even on the wettest and coldest days.
On October 16, HootSuite Enterprise launched Command Center, a robust, multi-platform solution to deliver real-time command and control of Enterprise social initiatives from one central hub.
In an effort to create an internal collaboration tool that empowers teams to focus, discuss and collaborate in real-time conversation threads surrounding selected social messages, the company also launched HootSuite Conversations in September.
Over at HootSuite team collaboration is valued so much that they created HootSuite Teams. This functionality enables your organization to streamline your social media strategy by managing multiple teams under one consistent organization. Plus, with the different permission levels, you can prevent social media catastrophes.
Everyone at HootSuite HQ would love to extend a hug to each and every one of all five million of you. They do what they do because of you, and they count themselves lucky to have you as part of their culture.