Published in English and French, the 20-page report, entitled The Second Screen and Television – Overview and Growth Perspectives, portrays the phenomenon with particular attention to user multi-tasking, interactive TV, second screen applications and audience breakdowns by type of activity.
“Over the past decade producers have wondered what would be the most effective approaches to marrying television and the Web. The CMF sees the popularity of second screen use as an exciting opportunity for a convergence between TV content and digital platforms,” said Catalina Briceño, CMF director of Industry and Market Trends. This first chapter will be completed by two more “white papers” which together will form a complete body of information on the current situation and the opportunities that second screen usage provides.
The report concludes that the context for market growth is favourable to all stakeholders in the value chain – creators, producers, application designers, social media, broadcasters and advertisers alike.
According to Evolumedia Group president Gilbert Ouellette, “This work shows how ready and willing our firm is to make accurate information available to media professionals about this rapidly evolving sector. In that sense, this project ideally complements other Evolumedia products, such as The ABCs of Connected TV, which was also financed by the CMF, and The Second Screen for TV – the new interactivity conference which will take place on November 28 in Montréal.”