Creative D Inc., developer of the Decksi social-mobile publishing platform has launched “The Official Decksi Collection” for Warner Music recording artist Victoria Duffield. Victoria recently released her hugely anticipated debut record Shut Up And Dance, which features the chart-topping title track, the multi-format radio hit “Feel” and her latest single “Break My Heart.”
For the first time, Victoria’s fans can collect, play and share all of her content in one place – all eight album tracks, remixes, music videos, photo galleries and behind-the-scenes footage. The Victoria Duffield Decksi Deck is accessible across multiple social networks and devices, including iPhone and iPod Touch. Fans build their collections by logging in daily for free content, to trade collectibles, and to give gifts to their friends.
Victoria says, “This is a great way for my fans to collect my official music, pictures and videos, but in a totally new and fun way that they can share with their friends online!”
Creative D’s content-delivery technology platform, Decksi, empowers entertainment companies and brands to engage with their fans and monetize their media assets. Decksi enables an innovative digital distribution channel for publishers and content owners that combines social media and game mechanics across web and mobile devices, creating a fan experience that builds and measures engagement and exposes new revenue streams through collectible digital content.
According to Creative D CEO Richard Kanee, “This is an exciting opportunity for us as we extend Decksi’s reach into the music world. Warner Music has long been synonymous with creative innovation, and we look forward to helping fans of Victoria Duffield engage more fully with her and her music – and with each other.”