A story I missed late last week: SuperRewards, the pioneer of virtual currency for social and mobile games, has been acquired by Vancouver’s Playerize. Founded in 2007, SuperRewards quickly became a leading monetization service for online, free-to-play games. The company was acquired in 2009 by Adknowledge, one of the world’s largest ad marketplaces. Jason Bailey, the principal founder, continued with Adknowledge and served as the GM of Games and Virtual Currency for two years, before leaving in 2011 to found East Side Games.
Playerize was founded in 2011 to drive growth for social and mobile games. The SuperRewards team and products will operate from offices in both Vancouver and San Francisco.
“The platform has undergone a lot of growth and improvement and there is a tremendous opportunity in the mobile and social game monetization space and we are extremely proud and excited that Adknowledge gave us the opportunity to acquire a majority stake in this product.” said Lyal Avery, Co-Founder of Playerize.