Maxime Rémillard, President of V Interactions , is pleased to announce the appointment of Natalie Larivière as Executive Vice-President and Chief Operating Officer. Her primary mandate will be the management of television operations and digital platforms, as well as strategic development and the company’s growth.
“We are very happy to welcome Natalie Larivière to V. She is a talented manager with extensive experience in the business world and the entertainment sector,” declared Maxime Rémillard, whose own focus will be strategic directions and content creation. “The addition of Ms. Larivière to our team will provide the increased momentum needed to propel our young organization to a higher level.” 
“I am thrilled to be part of this dynamic, creative team, and I look forward to working with them to advance the expansion of this bold, forward-thinking company that produces entertainment centered squarely on innovation and, more specifically, on Quebec-based talent. V boasts a strong team and a popular product, and its future is promising,” declared Natalie Larivière.
Ms. Larivière comes to V Interactions from TC Media, where she had been President since 2006. She previously built her career at Quebecor, where she was President and Chief Executive Officer for the book publishing group as well as for Archambault Group Inc. Her career path also includes a reputed and successful stint at the National Bank of Canada—from 1987 to 2000—when she presided over the roll-out of electronic business banking services and the full range of e-commerce initiatives.
Natalie Larivière’s arrival heralds a key development for V. The company’s financial results placed it in the black for the first time last year, the re-launch is officially over and the network is now entering a new era of growth. Ms. Larivière officially takes up her new role on August 1.