Toronto’s AudienceView is continuing to drive innovation with world-class mobile web ticketing integrated as a core component of its ticketing and customer relationship management (CRM) solution. The ability to sell and deliver tickets through a mobile-optimized web site versus a variety of device-specific apps provides significant benefits for ticket sellers and their end customers.
A seamless transition from the desktop to mobile devices is crucial to the overall online customer experience as mobile Internet usage is expected to overtake desktop access in 2013. Juniper Research estimates that the total number of tickets delivered to mobile phones worldwide will more than quadruple to 23 billion by 2016.
“We are proud to offer the industry’s best mobile capabilities as part of the overall AudienceView online ticketing experience,” said Mark Fowlie, President and Chief Operating Officer for AudienceView. “Unlike an app, our mobile web is simply an integrated mobile version of an existing web site and both provide virtually the same ticketing functionality. Ticket sellers benefit from future-proof assurance in that they do not need to worry about constant and expensive maintenance for a multitude of apps each time Apple, Android or BlackBerry launches an update or new version of their operating system. With AudienceView, their mobile site is flexible, based on mobile browser standards and works with any smartphone. As such, our clients can always provide their end customers with an up-to-date experience that captures changes in technology and changes in the way customers are using mobile.”
AudienceView enables arts, sports, entertainment and regional ticketing organizations around the world to effortlessly extend their online box office to a mobile-optimized web environment while applying their own brand consistently throughout the entire customer journey. A mobile-optimized web site is easy to deploy and maintain from an existing web site powered by the proprietary AudienceView content management system (CMS). There is no special set-up required and third-party consultants or agencies are not needed to help build or deploy the mobile solution. Tight integration between web sites and the mobile web means organizations do not have to post or monitor separate ticket inventory blocks.
“Mobile ticketing can have a significant impact on an organization’s profitability, especially as user numbers increase and those customers are supported with minimal additional staff and/or infrastructure,” adds AudienceView’s Mark Fowlie.
Mobile-optimized web ticketing from AudienceView gives end customers a full-service, mobile ticket-buying experience that is intuitive and visually appealing. There is no need to download an app or app upgrades, customers simply go to the venue’s mobile ticketing site, select their seats and purchase them with any handset. Customers receive tickets on their phones as mobile 2D barcodes. They can then go straight to the ticket-taker upon arriving at a venue and display the ticket on their phone for scanning and entry. This paperless convenience means no more waiting in line at the box office or a kiosk to pick up printed tickets. Customers can also change their account settings and view their seats on a venue map from their mobile phone.