Astral Out-Of-Home Launches iPad And iPhone Media Kit App

^[1]Astral Out-of-Home ^[1], a division of Astral Media Inc. ^[2], sets itself apart once again by launching a new application ^[3] for tablets and mobile devices to offer advertisers easier access to a wide range of information about advertising possibilities and technological solutions provided by the industry leader in innovation.

Interactive and dynamic, the app gives advertisers quick intuitive access to Astral Out-of-Home’s entire portfolio—including its Toronto street furniture program and its prestigious Digital Network of 41 faces located in Montréal, Toronto, and Vancouver—, as well as MARK, its campaign optimizing service. The new app also provides corporate information. Advertisers also benefit from push alerts to inform them about new application features in real time.

“Advertisers increasingly use tablets and mobile devices as work tools and Astral Out-of-Home is proud to adapt to this new reality by innovating through the deployment of this application,” said Nathalie Doré, Vice President, Marketing and Media Creativity at Astral Out-of-Home. “They will have our brochures and numerous images and videos from our vast portfolio of products and services at their fingertips. This application also reflects our desire to constantly put forward initiatives to reduce our environmental footprint.”

The Astral Out-of-Home Media Kit ^[4] app was designed and developed by Mozzo, a division of the Piranha agency ^[5].

[youtube:http://www.youtube.com/watch?v=PHrNmOFbj6E]

This app is compatible with iPhone, iPod touch and iPad devices running iOS 4.0 or later.