Seevibes, a Montreal-based provider of social TV audience measurement, is seizing the opportunity of the Banff World Media Festival to inaugurate Seevibes TV Ratings. This service allows users to view the ratings of Canadian TV shows via the experience viewers share on social media. Seevibes offers broadcasters and media professionals exclusive data on the television audience to help them valorize their TV programming and optimize their cross-media ad campaigns.
“Canadians spend more than 28 hours a week watching television and the latest studies show they still love their TV,” said Seevibes president Laurent Maisonnave. “But social media have changed their relationship with television.”
Seevibes realized that for the 18 million Canadians on social networks, it’s become common practice to share commentary on TV shows via Facebook® and Twitter®. Broadcasters and TV personalities quickly picked up on the opportunity to reach the public and build their brand via social media.
“More than 80% of viewers share their attention with a second screen in the living room – on a smartphone or a tablet,” according to Laurent Maisonnave. “After changing how people watch TV, social networks are now transforming the programs that take the most advantage of viewers’ strong engagement. The public is very receptive to the integration of social media with TV commercials.”
Seevibes customers, including Shaw Media, TVA, the Canada Media Fund and NPA Conseil, have quickly profited from social TV audience data.
“Thanks to exclusive data provided by Seevibes, Groupe TVA was able to grasp the considerable public engagement with Star Académie and make it more competitive with its competition.” says Philippe Rincon, Head of Strategic Planning, Groupe TVA.
With Seevibes TV Ratings, media professionals and advertisers can now accurately target the TV programs that create a buzz in Canada.