Destiny Media Technologies, the global standard for the secure distribution of pre-release music to radio, is pleased to announce the successful soft launch of Play MPE® version 5. The new website and Mac, PC and ‘Direct to Web’ versions of the player software were made available beginning on May 15th. iPhone, iPad, Android, Android Tablet and Blackberry versions are under development.
A team of developers began development on this major initiative in 2010, with a goal to expand usage. Demand for the new player suite was driven by a need to better accommodate new geographies and new recipient types, such as press. Following this launch, the company will be rolling the service out into new territories including major markets such as Germany, Japan and Indonesia.
Mark Moroney, VP Production Universal Music Group International speaks to their plans for further global roll out. “We’ve always liked the powerful feature set of Play MPE® that enables us to deliver promotional music globally in a timely and secure manner. However, with the proliferation of commercial music streaming services, the end user interface of Play MPE® had become dated. We worked closely with Play MPE® to completely re-design both the interface and feature set, based on feedback from our recipients (mainly radio stations and journalists). We’re extremely pleased with the new player and think it will enable us to further reduce our physical promotional CD distribution.”
Play MPE® Player 5 was designed with the cloud concept in mind to reflect the way our users are accessing the system. Whether at their main PC, on the road, at their home office, or using one of the Play MPE mobile apps, their experience will be consistent. Account-wide features like flags, notes, streaming playlist, and usage history have been introduced. Some of the other new features are: improved player controls, one-click playback from alert emails and one-step downloading, improved and expanded account settings, and the ability to choose themed skins.
The player software and Play MPE® ‘Direct to Web’ player-less access are available in twenty seven languages and the new user interface brings the music, videos and album art to the front page, giving users a quick, simple experience to listen. Patented locking and watermarking technologies continue to protect the content from piracy. With Player 5, Play MPE® continues to offer the best file format choice in the industry. Users can download WAV, MP3, WMA, AAC, Ogg, or MP2 in the bitrates of their choice and they can also conveniently burn a CD and print a matching CD inlay.