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  • Love Your Commute with Kobo and Julie Wilson’s Seen Reading

30th May 2012

Love Your Commute with Kobo and Julie Wilson’s Seen Reading

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koboThe Kobo street team took to the subways of Toronto, saw people reading, and rewarded them with free Kobo Touch eReaders—definitely a pleasant surprise for 100 Monday morning commuters! Kobo partnered with HarperCollins to promote Ontario author Julie Wilson’s new book Seen Reading, a collection of 100 fictional stories inspired by sightings of real people reading on Toronto transit. Both companies worked together on an integrated campaign to bring Julie’s book to life by rewarding people for reading.

On the day of, the Kobo street team accompanied Julie to surprise commuters on Monday morning (May 28) on the Yonge/University subway line. No matter what passengers were reading, digital or print, they were given free Kobo Touch eReaders, all pre-loaded with Seen Reading. In addition, the team also gave out 1,000 Kobo-branded postcards, stickers and buttons to interested passengers. We had so much fun sharing reading with commuters. We caught all the excitement on tape.

 You need to a flashplayer enabled browser to view this YouTube video

The objective of the program was to create awareness among commuters for Kobo and Julie’s book Seen Reading through a high-energy, grassroots campaign—a great tie-in with the theme of Julie’s book.

You need to a flashplayer enabled browser to view this YouTube video

Seen Reading is available online from Kobo for $9.99 until June 3, 2012. Consumers can visit the Harper Collins Canada’s Facebook Page to enter for a chance to win a Kobo Touch eReader—pre-loaded with Julie’s book.

This entry was posted on Wednesday, May 30th, 2012 at 10:29 am and is filed under National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  1. Tami Quiring (@VillageGamer)
    12:30 pm on May 30th, 2012

    Love Your Commute with @Kobo and Julie Wilson’s @SeenReading http://t.co/ZC0wn5TL

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