Det Norske Teatret, a high-profile performing arts venue in Norway, has successfully deployed AudienceView  as its ticketing and customer relationship management (CRM) solution. Located in the center of Oslo, the critically acclaimed theater presents a diverse annual program of in-house and outside productions in three multidisciplinary auditoriums. Seating configurations vary to accommodate audiences from 120 to 1,050.
“We are proud to offer a range of highly sought-after productions and strive to provide an excellent experience from the moment theatergoers make plans to see our shows,” said Kristin Eikli, System Manager for Det Norske Teatret. “AudienceView is a reliable and robust browser-based solution that is helping our theater dramatically improve the overall experience for our customers, especially when it comes to online sales. It also gives us the flexibility to expand and meet the objectives outlined in our ambitious marketing program, which is critical to ensure Det Norske Teatret achieves its long-term business goals. We believe Det Norske Teatret can accomplish all this and more in partnership with AudienceView because they inherently understand our business and have a roadmap that supports our growth strategies.”
AudienceView is providing Det Norske Teatret with an efficient, integrated patron management solution that includes ticketing, online content management, email marketing, CRM and analytics. With flexible, easy-to-use reporting, Det Norske Teatret can set goals and view instant results of their email campaigns. Enhanced customer insight makes it possible for staff to track successes with certainty, prove what is working effectively and make adjustments to future campaigns based on their findings. Venue management features gives Det Norske Teatret full control of its ticket distribution methods, including print-at-home and mobile tickets, plus the ability to prevent fraud and track attendance in real time. Translation to New Norwegian is supported on the theater’s web site and in back office systems, as is the ability to complete sales in Norwegian krone and Euros. AudienceView’s multilingual and multicurrency capabilities differentiate its solution from that of other providers.
“We are thrilled to welcome Det Norske Teatret as our first partner in Norway,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView. “Our ticketing and CRM solution is enabling this high-profile venue to focus on exceeding the desires and needs of its patrons. AudienceView is committed to providing a future-proof solution to meet the evolving business needs of its customers and we look forward to a long and successful partnership with Det Norske Teatret.”