Village Gamer

New York-based audience buying company Xaxis continues its global expansion with the launch today of its first office in Canada. Digital ad executive Rodney Perry has been named managing director, Canada to lead the new Toronto office, which will provide clients with audience planning and buying solutions to connect with consumers throughout the Canadian market.

Utilizing the full suite of Xaxis solutions, including the company’s industry leading Data Management Platform (DMP) and proprietary Demand-Side Platform (DSP), Xaxis Canada will enable advertisers in Canada to reach both English and French-language target audiences across the country’s universe of digital media endpoints – including display, mobile, social and online video. Xaxis allows brands to be more efficient, enabling them to deliver the right messages to the right audiences at the right time (and on the right digital platform).

“Canada is a key market for many of our clients and we are pleased to add the country to our global services portfolio,” said Brian Lesser, CEO of Xaxis. “With over 30 clients currently working with us in Canada, creating this dedicated local presence will enable us to more fully support them and drive their campaigns even further. Rodney has a phenomenal track record of delivering outsized returns for some of the world’s largest advertisers and we believe he is the right person to lead our Canadian operations.”

Prior to joining Xaxis, Perry served as vice president of the Canadian Circulations Audit Board (CCAB), a division of global media auditor BPA Worldwide. Previously, he was managing partner of the Toronto office of MEC’s digital group, MEC Interaction, where he was responsible for driving a significant billings increase. Perry has also held positions at OMD Digital and Rogers Communications.

“The quality of results and insights that Xaxis is able to deliver is unparalleled in the industry,” said Perry. “Not only does the increase in efficiency and ROI help advertisers, it also benefits publishers by increasing advertising response rates. I look forward to working with our clients to support their Canada strategies and deliver effective audience planning and buying solutions.”

Xaxis provides over 700 advertisers with audience buying solutions at scale, running over 300 billion impressions globally per year. The proprietary Xaxis DMP houses the largest collection of unique anonymous audience portraits. As the only universal and neutral data management platform in the industry, the Xaxis DMP allows advertisers to measure attribution, offline ROI, audience insights and brand impact based on the entire digital plan, not just the Xaxis portion of the plan. By year’s end, Xaxis will have offices in over 25 markets around the world.