Carte Blanche for Creatives has announced its 2012 finalists in the contest which gives creatives the opportunity to design an ad without a brief or restrictions, so they can take their creative powers to the limit. The creatives themselves then select the finalists and the winner. In this edition, due to ties, 19 ads have been chosen for the English finalists, while 10 ads have been selected for the French finalist.
“Once again this year, the creative community surprised us with the quality of their work. Through their concepts, with only a few words and an image, the creatives have been able to express the very essence of advertising” said Astral Out-of-Home Marketing and Media Creativity Vice-President, Nathalie Doré.
The unveiling of the finalists will be followed by a second round of vote in order to determine the contest’s two Grand Prize winners. The Grand Prizes of the English contest will be announced May 30th at an event to be held at the Ontario Art Gallery in Toronto, while the winners of the French contest will be unveiled at the C2MTL event to be held in Montreal on May 24.
The winning creative team will receive a trip for two to the Cannes Lions International Advertising Festival, while the winning ads will be featured in an outdoor campaign on the Astral Outdoor network.
Carte Blanche for Creatives was developed and is run by Astral Out-of-Home, one of Canada’s leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. As a forward-looking company, Astral Out-of-Home has embarked on a series of green-and-clean initiatives to reduce its ecological footprint and actively participate in sustainable development.