At the recent Demo Spring 2012 event in California, Vancouver’s CrowdFanatic released a new addition to Facebook, the CrowdFanatic App. This ‘Groups-Connectivity Layer’ is a revolutionary application which directly connects groups and
pages on Facebook with each other. For example, by using the app, The Hunger Games fans can challenge Twilight fans, Apple aficionados can engage hard core Androiders and Romney supporters can try to convert Obama’s voters to win the election.
According to CrowdFanatic, Facebook groups and pages act as isolated islands with no bridges to other groups and limited ways to promote their causes or challenge rivals. Facebook connects individuals with individuals, but misses a layer to connect groups with each other to reflect real world interactions.
No more. CrowdFanatic presents today the ‘Groups Connectivity Layer’ on Facebook. The gamified app enables Facebook users to engage directly two Facebook groups or pages with each other in a competitive, gamified Arena.
In that A vs B arena, supporters of two rival groups engage directly to promote their cause, initiate a democratic dialog or challenge opponents. They vote for their group, debate over relevant topics, recruit more supporters and send viral messages to promote their group – all in order to win public debates and sway public opinion to their side. The new environment is poised to revolutionize the way commercial brands, political movements, sports teams, celebrities and their supporters can gain public support and engage rivals.
“CrowdFanatic on Facebook is a game changer” said Matt Marshall, executive producer of DEMO. “It empowers users with the ability to fight actively for their groups and has a good potential to change the way groups use social media to promote their cause.”
“Our goal is to provide a democratic arena that promotes direct dialog between rivals in a fun and entertaining way.” said Yaron Bazaz, founder and CEO of CrowdFanatic. “A healthy competitive rivalry is in the heart of our culture. We believe that an environment that facilitates direct engagements of groups is an important step in the evolution of the internet and a great tool for brands and users to adopt.”