With tax season in full swing, many professional service providers are utilising various digital tools that cost effectively deliver their message to their clients and prospects. One such tool, Uberflip, provides a cloud-based digital publishing solution that can convert PDFs – such as whitepapers, analyst reports, financial statements, and marketing materials – and turn them into documents that are interactive, accessible, and trackable.
“Since re-launching with a free trial and re-branding to ‘Uberflip’ in early-March, we’ve had discussions with three of the Big Four accounting firms, and many small and medium sized professional service firms are already using our service,” says Uberflip COO Randy Frisch.
Uberflip uses a mix of Flash and HTML5 technology to create desktop and mobile flipbook reading experiences. While not originally designed as a tool for accounting and law firms, the proliferation of smartphones and tablets has forced even traditional firms to look at ways to engage with their audience across digital mediums.
“Our platform empowers companies of all types and sizes to convert what was once a dull and flat PDF, and create a stunning interactive version that is more engaging,” says Frisch. “The challenge for these firms is that their readers do not want to download their Apps, but they do crave their insight. By delivering an ‘App experience’ through the browser, Uberflip provides the right medium.”
One of the key features that Uberflip provides to these accounting, law, consulting and banking firms is the ability to track their content once it is released to their audience. Marketing Managers can see who’s read the content, how they read it, and ultimately use the data to build insights that strengthen their content marketing strategies.
“Whether it’s a simple ‘subscribe’ button or more advanced social media widgets, firms can use Uberflip to amplify their message – effectively getting that valuable content off the shelves and into the hands of prospective new clients,” says Frisch.