Poynt Corporation has announced that during the past year (April 2011 to April 2012), its user base has grown by 116% to over 15 million unique users worldwide, as the Company continues to thrive in offering its mobile local search and advertising platform. Management of Poynt Corp. believes that this significant growth aligns with current consumer adoption trends in the mobile advertising market.
Research firm, Gartner, expects worldwide mobile ad revenue to surpass USD$20 billion by 2015. Culture Label found that 90% of mobile searches result in an action, such as a purchase or in-store visit, representing the potential for mobile local advertising. Management of Poynt Corp. believes that the recent initial public offering by mobile ad network, Millennial Media, provides further evidence of the growth potential of mobile advertising.
“Millennial Media’s recent initial public offering reflects the strength and vast opportunities within the mobile marketplace for advertisers to reach their consumers and generate positive return on investment,” said Andrew Osis, CEO, Poynt Corp. “More than ever, consumers are adopting and using smartphones to obtain relevant information about their favorite brands and their local surroundings. The key for brand marketers and advertisers is to provide relevant, valuable messages and offers to their consumers via the mobile device that take into consideration the consumer’s location and preferences.”
“Consumers expect to be able to locate local businesses, retailers, movie listings and restaurants on their mobile device at different times and locations,” added Osis. “Brand marketers and advertisers that strategically use mobile local advertising to reach local consumers with relevant, personalized offers, deals or ads will see the greatest results.”
Poynt is available as a free download for users in the United States, Canada, France, Spain, the United Kingdom, Germany, Italy, Australia and India on Android, iPhone, Windows Phone, and BlackBerry smartphones; the BlackBerry Playbook tablet; and Nokia devices from the respective App Stores. Poynt is also available via mobile browser as a free download at m.poynt.com.