Canada Media Fund Announces Factor Weights For 2012-2013 Performance Envelope Calculations
The Canada Media Fund (CMF) has announced its factors weights for the
2012-2013 Performance Envelope calculations. This announcement reflects decisions made by the CMF’s Board of Directors following a series of
consultation sessions and working groups with members of the industry, and
aligns with the CMF’s objectives of rewarding success and driving
convergence across the industry.
The CMF is introducing modifications to weights of two factors. First, the
Original First Run factor will apply to all genres including Children’s &
Youth and Documentary, thus further encouraging the creation of original
content in these genres. Second, the Digital Media Investment factor will
be increased from 5 per cent to 10 per cent, supporting the CMF’s commitment
to encourage growth of convergent media projects.
As a result, the existing Above-Threshold Licensing factor will be decreased
from 10 per cent to 5 per cent in French broadcasters’ Performance Envelope
calculations, and will be completely eliminated from English broadcasters’
Performance Envelope calculations.
The Factor Weights for 2012-2013 are:
| Factor Weights | English Envelopes | French Envelopes |
| Audience Success – Total Hours Tuned | 40 | 35 |
| Audience Success – Original First Run | 15 | 15 |
| Historic Performance | 15 | 25 |
| Regional Production Licences | 20 | 10 |
| Digital Media Investment | 10 | 10 |
| Above-Threshold Licences | 0 | 5 |
The Performance Envelope Manual will be updated shortly to reflect these
changes. Broadcasters’ Performance Envelope allocations, as well as changes
to the CMF’s Program Guidelines for 2012-2013, will be announced in late
March.
