[1]Toronto-based Predictive Analytics and Big Data solutions boutique Scenario2 [2] launched its new 1-Touch-Close [1] mobile marketing solution today, which promises to enhance customer experience and cut business risk and operating costs of web sites, social media channels and call centers.
“In today’s hyper-competitive environment, marketers are compelled to deliver massive amounts of information in a desperate attempt to capture customer attention. The sheer quantity of information on virtually any topic often confuses customers, who in turn create stress at web sites and call centers looking for what they need,” said Scenario2 President, Nick Trendov, “1-Touch-Close helps companies to complete a successful customer service interaction in one smooth process.”
Mainstream technology vendors have responded with Big Data solutions to manage massive amounts of information, but these systems ignore how small amounts of relevant information often determine the success or failure of customer interactions.
“Like the needle in a haystack, customers have a difficult time finding what they need. The pervasive expectation that customers should find their own information inspired us to build a solution that gently directs customer attention to relevant content or experts in a way that isn’t overwhelming,” said Trendov.
The simple and flexible 1-Touch-Close solution supports customer engagement in multiple languages, across international media channels – all in a familiar and convenient smartphone interaction.