Innovative motion technology developer D-BOX Technologies Inc. has announced its first agreement with Celebration! Cinema (Loeks Theatres Inc.) to equip its RiverTown Mall location in Grand Rapids, Michigan, with 28 D-BOX MFX Seats. Loeks Theatres is in the top 20 theatre chains in the United States (according to 2011 box office revenue per screen).
“We are delighted to sign another new exhibitor in the U.S., further increasing our footprint,” said President and CEO of D-BOX Technologies, Claude Mc Master. “Celebration! Cinema holds a healthy share of the market in Michigan, which presents us with the potential for future growth in the area.”
“At Celebration! Cinema, we’re committed to giving our guests the most entertaining movie experience available featuring cutting-edge technologies,” said JD Loeks, President and COO of Celebration! Cinema. “We’re thrilled to be the first to introduce D-BOX to Grand Rapids.”