Social media participation is a given for most businesses today, but generating revenue and ROI continues to be a challenge — particularly for large B2B organizations with multiple business units. On Wednesday, February 29 and Thursday, March 1 Jonathan Astor, social business lead for international digital agency Valtech, and Sheldon Levine, Sysomos community manager, present “B2B Social Media: Turning Untapped Conversations into Business Value.”
In this complimentary, one-hour webinar attendees learn how to make the transformation to a social organization that captures and leverages untapped opportunities across the business spectrum.
Open your company’s eyes to low-hanging fruit that social media offers in the B2B world
- Discover B2B opportunities across the sales funnel
- Develop a sustainable workflow so valuable conversations find the right internal skill sets
- Find opportunities for customer service, R&D and unmet market needs
- Drive positive word-of-mouth among influential B2B buyers
- Jonathan Astor, Social Business Lead, Valtech
Jonathan Astor consults with leading B2B and B2C organizations to anchor social media across regional and global business units, building the business case for social media investment through organizational insight, strategy, implementation and analytics. His expertise includes business intelligence (“listening”); content strategy, planning and measurement, including KPI setting; social media engagement and outreach; channel strategy; web integration and traffic generation; social commerce; and center of excellence-creation training. Follow Jonathan on Twitter @ambientallstar
- Sheldon Levine, Community Manager, Marketwire + Sysomos
Having emerged as a thought leader in the digital world, Sheldon Levine’s engaging communication style helps organizations leverage social media to boost their business success. Through community outreach, new media marketing and public relations, Sheldon illustrates how social media monitoring and analytics lead to improved customer relationships and measurable ROI. With a Masters in Professional Communication, Sheldon has taken his traditional PR training to a new level by waking people up to all that social media can be. Follow Sheldon on Twitter @40deuce
- Wednesday, February 29, 2012, 10 a.m. PST / 1 p.m. EST
- Thursday, March 1, 2012, 10 a.m. EST / 3 p.m. GMT
Each session is one hour in length and will be archived for later viewing. All registrants receive access to the archived webinar.
To register, please click on one of the following links:
Hashtag for this webinar: #B2BSM