[1]IAB Canada [1] has announced that Jeff Rosenblum, co-President of Questus (iMedia US’s 2011 Ad Agency Of The Year) and “Naked Brand” filmmaker, will be the lead-off keynote speaker at IAB Canada’s MIXX Canada Conference [2], slated for March 27, 2012 at the Carlu Theatre in Toronto.
Rosenblum, a passionate voice within a growing number of Ad Agencies urging the Clients that they represent to get ahead of the burgeoning tide of Consumer backlashes associated with brands behaving badly, will show excerpts of his highly-anticipated film as he addresses key decision-makers in the Canadian marketing community at MIXX Canada. Rosenblum will detail how Consumers’ near-instant access to more and more truth about the products they use — and the ethics of the companies behind them — is precipitating an unprecedented drive for dramatically-higher levels of corporate responsibility across the globe.
Indeed, many of the businesses profiled within Naked Brand are heeding the dual calls of Agencies and Consumers to build sustainable socially-responsible, environmental and fair-labour practices into the DNA of their products; but others are not, and risk colliding with the full magnitude of the wave of Consumer-driven activism that is breaking over the horizon.
“You will be alternately appalled, astounded and then inspired by the things that you will hear and see within the excerpts of Jeff Rosenblum’s film,” says Paula Gignac, President, IAB Canada. “This is a must-attend session for every CMO in Canada, and is also a validation of the wake-up call that Alex Bogusky, CEO of FearLess Cottage (who is also in the film), delivered at MIXX Canada just one short year ago.”
The MIXX Canada Conference, whose theme for March 2012 is “Real-Time/Human: Innovations In Efficiencies, Ideas And Consumer Experiences In Digital Marketing,” also includes keynotes from Geoff Ramsey, CEO and co-founder of eMarketer on what it takes to make advertising content “magnetic” in light of this challenging environment; plus Rob Shields, Senior Vice-President, Marketing + Customer for Canadian Tire and Steve Mykolyn, Chief Creative Officer, TAXI, as they profile Canadian Tire’s recent “House Of Innovation” program — which although ground-breaking in the retail marketing sector for its Digital-in the-lead media strategy – will also find profits from the sale of the renovated “House” to be donated to Canadian Tire’s national Jump Start charity.
Explaining how Marketers can build smarter advertising campaigns utilizing advances in real-time bidding and data-driven technologies, will be the Chair of IAB Canada’s new RTB Committee, James Aitken, Managing Director, North America, The Exchange Lab; Chair of IAB Canada’s Ad Networks + Exchanges Committee, Alex Gardner, Publisher Relationship Manager, Casale Media and Chris Williams, SVP, Managing Director, Media Contacts.
Rounding off the day to show how marketing dashboards are simplifying how CMOs make sense of the diverse streams of real-time data at their fingertips are: Sheldon Owen, CEO of Unified, who recently brought his company out of stealth mode to reveal advances in tracking true ROI across a variety of Social Media marketing campaigns and platforms; and Wendy Robertson, CEO and Co-founder of Kneebone Inc., who returns to MIXX Canada four years after introducing the Canadian market to real-time Cross-Media Measurement tools, with lessons learned and updates on how CMO dashboards are benefitting from the power of the cloud and “liberating Marketers from data congestion and insight slow-down.”