Cirque du Soleil  has announced that it is investing in a significant minority equity stake in Sid Lee  that will mesh the combined talents of both Quebec organizations in order to nurture innovative projects for the benefit of their respective clients and partners.
“This alliance with Sid Lee is a first step in further expanding the creative potential of Cirque du Soleil into new business ventures,” said Daniel Lamarre, President and Chief Executive Officer of Cirque du Soleil. “Sid Lee’s comprehensive global offering, which spans communications and includes architectural design and technology services as well as an audiovisual production company, is world-class. Synergy with Sid Lee will allow us to further unfold the creativity and innovation of Cirque du Soleil and develop new national and international business opportunities,” he added.
“The alliance with Cirque du Soleil will open the door to new creative projects and will allow us to bring business creativity to a higher level,” sais Jean-François Bouchard, President and Senior Partner, Sid Lee. “This investment makes our company even stronger and allows us to continue to innovate for our clients at home and abroad. The expertise of Cirque du Soleil at managing and exporting creativity has always been a source of inspiration for us,” he added.
In the immediate future, Cirque du Soleil and Sid Lee will continue to collaborate as in the past. New initiatives to arise from the alliance will be announced in due course. Sid Lee has been Cirque du Soleil’s marketing Agency of Record (AOR) for more than 10 years. “Cirque du Soleil has often been like a big brother to us. We are thrilled to make our business relationship even more official. I am convinced that this alliance will enable us to take Quebec creativity to an even higher, broader level,” said Sid Lee Chairman Bertrand Cesvet.
In related news, Oscar® telecast producers Brian Grazer and Don Mischer have invited Cirque du Soleil to present a wholly unique and exclusive performance for the 84th Academy Awards, it was announced today. The one-time-only event will feature the largest Cirquecast ever assembled for a single act.
The performance will be accompanied by music by Academy Award®-nominated composer Danny Elfman, who scored the music for Cirque du Soleil’s IRIS, A Journey through the World of Cinema™. More than 50 international artists from Cirque du Soleil productions around the world will converge in Los Angeles on Oscar Sunday to bring the dynamic showcase to life.
The act marks the second time Cirque du Soleil has performed during an Academy Awards telecast. The troupe’s first appearance, at the 74th Academy Awards, sparked discussions about creating a permanent show at the Kodak Theatre and resulted in the creation of IRIS.
Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, at the Kodak Theatre at Hollywood & Highland Center®, and televised live by the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries worldwide.