Project X Labs Ltd and Insegni Centre Inc. have announced a new solution that brings together Social Media Data and Business Intelligence (BI). The solution, called LikeInsightTM, aligns Social Media strategy, social data and a company’s existing data assets to increase the insights available to organizations.
As with all BI visualization solutions, richness of data and relevance is crucial. Social data provides a level of relevance from some of the most active sources of data that enrich the sentiment analysis. Through this innovative solution, LikeInsightTM allows organizations to segment their Facebook fans based on their interests and motivations, developing a never before available picture of their customers’ online sentiment.
Leveraging a jointly integrated process for business intelligence strategy and delivery, Project X Labs Ltd. and Insegni Centre Inc. have a solution to enable social insight for organizations in a way that has not been previously possible.
“Everyone is talking about Big Data. Working together we have built a solid framework to readily take advantage of some of the rich data that is available for our clients,” said Stephen Hayward, president of Project X Labs. “By partnering with Insegni Centre we’re able to take their proven strategic approach and Social understanding, combine it with our Rapid Results business intelligence visualization tools and create real results for current and new clients.”
“Social media usage by companies has been predominately a one-way marketing channel,” said Michael Ianni-Palarchio, Founder of Insegni Centre. “The strategy of leveraging social media data has been an increasing business priority, and partnering with Project X Ltd and Project X Labs, a leader in business intelligence development and deployment, allows us to move clients from Social Media data strategy to Social Media Insight reality.”
For more information on LikeInsightTM and how your organization can tap into the insight of your customers’ social media data, request a demonstration and an initial consultation.