Vancouver-based digital marketing agency 6S Marketing has developed an infographic illustrating how Google is dominating the social search market, the growth of Google+ compared to Facebook and Twitter, and why Google+ is growing as quickly as it is.
Businesses still complaining about having to adopt yet another social network better listen up – the way Google displays organic search results has forever changed and will now incorporate Google+ social data in the top few organic spots in search results. The change, called Search Your World, will have a major impact on businesses that rely on sales through their website and displays social data from Google+ members above the regular search results returned when someone performs a search query. This change will ultimately make it harder for people to find the information they are looking for, and for businesses, it will mean a decrease in their organic search engine traffic and sales.
So what can businesses do to minimize the impact of Search Your World on their bottom line? For starters creating a Google+ business page is now an essential part of a search engine optimization strategy as the targeted key phrases used within posts on the page will help to increase the number of social mentions that are displayed above the regular search results.
Along with the incorporation of social data from Google+ into the search results, the exponential growth of the social network is also another reason why businesses need to take notice and start integrating Google+ into their search engine strategy.
Currently growing at a rate of 625,000 subscribers per day, it took just 16 days for Google+ to obtain 10 million users; a subscriber base that took both Twitter and Facebook over 700 days to reach. This growth pattern has set Google+ on the path to be the most widely used social network of all, even more so than Twitter and Facebook.