[1]The Printing House Ltd. [2] (TPH®), a leading Canadian short run print provider, has announced a redesign of its primary website, making it clearer to the customer how TPH®can help them make the most out of their print and marketing budgets.
“The primary objective of the redesign was to make it easier for our customers to discover the many different ways we can help them reach their business objectives,” says Marc Petitpas, Vice-President of Marketing.
The revamped tph.ca delivers relevant examples of the scope of work TPH® provides in a well-organized manner that better reflects the needs of its customers.
The new design emphasizes customer usability with a focus on multimedia, including videos that show why TPH® does what it does and who TPH® is. In addition, the top navigational menu contains only three simple items, each distinguished by what the customer would want to know using simple and clear language.
[youtube:http://www.youtube.com/watch?v=gwgd5UAxwOY]
“TPH® is more than just your corner copy shop, we can provide our customers with large format printing and custom books, and now the new website is a true representation of our business. It’s sharper, cleaner, and it’s easy for our customers to be inspired and imagine what they can accomplish with their print,” says Petitpas. “But we’ve also taken that personal experience that the customer receives at any TPH® location and emulated it online with real and relatable language.”
To increase customer and visitor connection to a TPH® location, the new website includes a separate homepage for every TPH® in Canada. Easy for the customer to bookmark as favourite, the TPH® homepages offer a mix of dynamic content to keep visitors engaged, from helpful articles about environmental considerations when printing to “The Marketing Mix” game that plays like a slot machine.