Village Gamer

Bell Media Digital was carried out of 2011 on the momentum of strong year-over-year gains and rankings, ending the year as one of the biggest properties in the Canadian online landscape. In the past year, Bell Media was second only to YouTube (Google Sites) in Canada for total Video Views, third in total time spent viewing video, and was fifth overall among all properties online in Canada, following Google, Microsoft, Facebook and Yahoo!

Number Sources:

• All references are comScore.
• 2011 data refers to Apr-Nov
• Fall 2011 and 2010 refers to Sept-Nov (Sept-Nov 2010 includes unduplicated former CTVglobemedia and Sympatico)
• Individual site year-over-year data is Jan-Nov 2011 over 2010.

“Bell Media Digital started strong and finished even stronger in 2011,” said Gary Anderson, Head of Bell Media Digital. “Across all divisions, we’re focused on what our customers want. The best content, the best video, great user experiences and engagement. With exciting mobile and app launches this year, plus a commitment to excellence and constant evolution, Bell Media Digital is looking forward to a stellar 2012.”

Video Views:

Bell Media welcomed an average of 3.9 million Video Viewers and delivered almost 124.5 million Video Views each month in 2011. Even more remarkable, for the period of September-November 2011 alone, Video Views increased to an average of 150 million per month, an increase of 124% over the same period in 2010.

1. Google Sites
2. Bell Media
3. VEVO
4. Microsoft Sites
5. FACEBOOK.COM
6. Undertone
7. Viacom Digital
8. SpotXchange Video Ad Marketplace
9. Tremor Video
10. Shaw
11. Yahoo! Sites
12. ADAP.TV
13. DAILYMOTION.COM
14. CBC-Radio Canada Sites
15. Future Publishing Limited
16. Selectable Media
17. BrightRoll Video Network
18. Blinkx
19. Break Media
20. VIDEOBB.COM
21. Turner Digital
22. Tudou Sites
23. Blip.TV Network
24. TubeMogul Video Ad Platform
25. AOL Inc

Site Traffic:

Bell Media Digital continued to deliver immense display audiences with an average of 14.4 million Unique Visitors each month since April of 2011. For the period of September-November 2011, Bell Media saw an increase of 10% in Unique Visitors, climbing to 14.6 million over the same period in 2010. In the same time period, Rogers was Bell Media’s closest television competitor with 8.2 million Unique Visitors, followed by CBC-Radio Canada Sites with 7.6 million and Shaw with 4.4 million.

1. Google Sites
2. Microsoft Sites
3. Facebook
4. Yahoo! Sites
5. Bell Media
6. Wikimedia Foundation Sites
7. EBay
8. Apple Inc.
9. VEVO
10. Ask Network
11. Yellow Pages Group
12. Amazon Sites
13. AOL Inc.
14. Canoe Network
15. The Weather Network Meteomedia
16. Glam Media
17. Viacom Digital
18. Rogers
19. New York Times Digital
20. CBC-Radio Canada Sites
21. Postmedia Network
22. CBS Interactive
23. Turner Digital
24. Torstar Digital
25. Demand Media

Time Spent:

Third overall behind only YouTube (Google Sites) and VEVO for time spent viewing video, Bell Media served an astounding 8.1 million hours of video on average each month, peaking in October with 10.8 million hours, which totals more than a millennium (1,232 years) worth of video.

1. Google Sites
2. VEVO
3. Bell Media
4. Videobb.com
5. Putlocker.com
6. Tudou Sites
7. Netflix.com
8. Dailymotion.com
9. Facebook.com
10. Viacom Digital
11. Microsoft Sites
12. Videozer.com
13. Blinkx
14. Future Publishing Limited
15. CBC-Radio Canada Sites
16. Videoweed.es
17. Yahoo! Sites
18. Break Media
19. Sockshare.com
20. Vimeo
21. Shaw
22. Turner Digital
23. Blip.TV Network
24. Ustream
25. Youku Inc

Site-By-Site Gains:

Year over year Bell Media sites saw the following increases in 2011 over 2010 for Unique Visitors:

• CP24.com: +42%
• Spacecast.com: +40%
• BNN.ca: +34%
• Bravo.ca: +34%
• MTV.ca: +26%
• DiscoveryChannel.ca: +20%
• CTV.ca: +17%

Year over year Bell Media sites saw the following increases in 2011 over 2010 for Unique Video Viewers:

• Spacecast.com: +91%
• CTV.ca: +71%
• BNN.ca: +53%
• MTV.ca: +49%
• CP24.com: +32%
• DiscoveryChannel.ca: +40%
• TheComedyNetwork.ca: +15%