iSIGN Media has developed a new data collection solution that will improve the quality of metrics businesses collect and help them apply that data to measure campaign effectiveness in real time, better engage consumers and generate sales, all while respecting consumer privacy. iSIGN will be exhibiting this new solution at Dx3 Canada in Toronto on January 25-26, 2012.
Customer data is an invaluable resource for brands and retailers, a resource that has not been applied to its full potential – until now. According to a recent study conducted by Vizu, just 18% of agencies said they could align their primary marketing objective against a measurable return on investment and over one-third of brands and their agencies reported that they were confused by the data that they did receive. So, how do companies accurately and consistently distinguish which promotions create a profit and actually understand the data they have collected?
In an increasingly complicated technological environment and as the landscape of consumer data collection becomes more regulated, marketers and brands need to alleviate privacy concerns while improving their metric management. Used correctly, consumer data can provide insight into customer behaviors, purchasing patterns and preferences, allowing brands and retailers to tailor base campaigns and offerings to reach exactly their target audiences. iSIGN Media, a leading developer of location-aware interactive proximity advertising solutions and privacy-conscious data collection and management software, is improving the quality of metrics collected by pairing customers with individual transactions, helping marketers determine the strengths and weaknesses in their campaigns, improve customer relationships and encourage loyalty – all while generating sales.
“Our recently launched Smart Antenna was developed in conjunction with retailers and brands to collect campaign data and metrics to better reach and engage customers” said Alex Romanov, iSIGN Media’s Chief Executive Officer, “Our technology is also helping to make advertising spend more accountable and measurable, while keeping consumer privacy concerns as a top priority. With this new solution we hope to help companies realize the full potential of their data collection and better understand their customers to maximise sales.”