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  • Cineplex Entertainment Expands Relationship With D-BOX Technologies

22nd December 2011

Cineplex Entertainment Expands Relationship With D-BOX Technologies

D-BoxD-BOX Technologies Inc. and Cineplex Entertainment have announced that Cineplex will exercise its option to equip ten additional theatres with 250 D-BOX MFX Seats. These additional locations bring Cineplex’s total location count to 21 D-BOX equipped theatres representing approximately 520 D-BOX MFX Seats.

“We are very pleased with Cineplex’s decision to add D-BOX MFX seats to 10 additional theatres,” declared Claude McMaster, president and CEO of D-BOX Technologies. “As the Canadian exhibition leader and one of the top 5 exhibitors in North America, their decision clearly demonstrates the attractiveness of our business model as well as the acceptance of motion seats as a fast-growing trend in movie viewing. Cineplex’s decision to add additional D-BOX systems to their circuit is a powerful vote of confidence for us.”

“Over the past several months we have steadily deployed D-BOX motion technology into ten of our locations across the country and the response from movie-goers has been tremendous,” said Ellis Jacob, president and CEO of Cineplex Entertainment. “The technology fits in well with our goal to provide our guests with the best entertainment experiences possible. D-BOX is a great complement to some of our other entertainment technology offerings such as RealD 3D, VIP Cinemas, UltraAVX™ and IMAX®, among others.”

Cineplex Locations Currently Equipped with D-BOX MFX Seats:

Colossus Laval Cinemas, 2800 rue Cosmodôme, Laval
Cineplex Odeon North Edmonton Cinemas, 14231-137th Avenue NW, Edmonton
Cineplex Odeon South Edmonton Cinemas, 1525-99th Street NW, Edmonton
Scotiabank Theatre Chinook, 6455 Macleod Trail SW, Calgary
Scotiabank Theatre Montreal, 977 St. Catherine Street West, Montreal
Cineplex Odeon Beauport Cinemas, 825 Clemenceau Street, Beauport
Cineplex Odeon Queensway Cinemas, 1025 The Queensway, Etobicoke
Cineplex Odeon Brossard Cinemas, 9350 Boulevard Leduc, Brossard
Galaxy Cinemas Waterloo, 550 King Street North, Waterloo
Cineplex Odeon Ste. Foy Cinemas, 1200 Autoroute Duplessis, Sainte-Foy
Cineplex Odeon Eglinton Town Centre Cinemas, 22 Lebovic Avenue, Toronto

This entry was posted on Thursday, December 22nd, 2011 at 10:20 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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