Best Buy Canada and Future Shop today became the first major retailers in Canada to offer customers personalized eGift Cards through a partnership with US-Based CashStar, a digital gifting and incentives company. The service went live today and consumers can now easily purchase and send personalized eGift Cards that can be redeemed for any Best Buy Canada or Future Shop purchase online or in store.
“Gift cards have always been popular, but now Canadians can e-mail gift cards and personalize them by adding a custom message or sharing them on a friend’s Facebook wall,” said Angela Scardillo, vice president of marketing, Best Buy Canada. “eGift Cards are the perfect last minute gift or impromptu surprise. I love that I can choose the design and message and share through social media or e-mail.” Cards are delivered directly to the recipient’s email address and have no service fees or expiration dates. Senders are notified when the eGift Card is sent and opened.
Best Buy Canada and Future Shop join more than 200 marquee names in the CashStar network. These brands leverage CashStar to easily and securely integrate digital gifting strategies into their B2B and B2C marketing and engagement offerings to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized digital gifting experience via email, mobile and social channels.
“Best Buy Canada and Future Shop are innovators,” said David Stone, CEO and co-founder of CashStar. “Becoming the first major retailers in Canada to offer personalized eGift Cards is a great example of their forward-thinking approach. Their investment in CashStar’s digital gifting platform will enable their customers to gift to family, friends and business associates with the best experience possible. We look forward to working with them to bring digital gifting to the Canadian market.”
eGift Card Direct Links (disclaimer: Village Gamer is not an affiliate)