Leger Marketing continues to pursue international growth by becoming a majority shareholder of ISOPUBLIC, a Swiss polling and market research firm. Founded in 1943, ISOPUBLIC is Leger Marketing’s fifth acquisition over the past ten years after Criterion in Toronto, Criterion Research in Edmonton, Claros Research in Calgary and Arc Research in Philadelphia. Leger Marketing now counts 800 employees located in Montreal, Quebec City, Toronto, Edmonton and Calgary, as well as Philadelphia, Denver, Tampa, and Zurich.
“The acquisition of ISOPUBLIC is a strategic move for Leger Marketing, giving us access to international clientele based in Switzerland. Our presence in Europe also allows us to support our North American clientele in European markets, clients such as Johnson & Johnson, Microsoft, Merck, Wells Fargo, Wal-Mart, AT&T, Scientific Games, Research in Motion (RIM), Adidas, Disney, Quebecor, Loblaws, Cascades, Couche-Tard, L’Oréal, LG, and Samsung” specified Jean-Marc Léger, President of Leger Marketing. Mr. Léger adds, “Over the past decade we have seen a number of Canadian marketing research companies being acquired by global organizations headquartered outside of Canada. We are proud to be a Canadian company that is growing internationally yet still maintaining its Canadian roots.”
Matthias Kappeler, who remains President of ISOPUBLIC, considers that “Leger Marketing’s arrival allows ISOPUBLIC to benefit from their unique technological expertise in online polling, as well as their research models and advanced statistical analysis.”
It should be noted that Jean-Marc Léger and Matthias Kappeler are also respectively President and Vice-President of the Worldwide Independent Network (WIN) of Market Research, the largest market research and polling association in the world with a presence in 68 countries.