[1]Mobile local search and advertising provider Poynt Corporation [1] has announced a 50% increase in user activations for its mobile local search and advertising platform Poynt on Black Friday (November 25th), an increase that is believed to be directly attributed to Android on-device offerings in the United States. This unprecedented increase in user uptake provides support to the Company’s belief that on-device offerings directly influence user discoverability of the Poynt platform. Poynt usage on Black Friday also increased with more existing Poynt users returning to utilize Poynt to find daily deals in their local areas.
The Company continued to see higher than average on-device offering activation rates in the days following Black Friday shopping as potential users selected Poynt as their intuitive location based service platform to assist them in holiday shopping and beyond. The Company believes that this increase in user activation highlights the value of on-device offerings to increase user numbers in the Platform.
On December 1, 2011 the Company reported its latest on-device offering on select new and existing select Samsung Android devices, including the popular GALAXY devices. The on-device offering features apps, such as Poynt, that are specially designed and carefully selected for Samsung smart devices. Poynt’s engaging location-based search features and deep device integration create an immersive user experience that showcases the powerful capabilities of Samsung’s Android devices.
The Company has continued to grow its advertising and sales teams with the addition of five direct sales and advertising operations personnel in the last six months. The increase in sales efforts has contributed to recent third quarter 2011 financial results, which reported 188% growth in revenues year-over-year, and will continue to drive new revenue opportunities for Poynt in direct advertising. Advertising fill rates continue to increase month-over-month with proportionately more revenue being generated through premium advertising.
Through increased direct sales, Poynt expects to continue to drive higher cost per thousand impressions, or CPM, rates, based on its demonstrated ability to deliver superior user engagement results through effective targeting. In its last fiscal quarter, numerous premium campaigns were placed from both national and small-to-medium business brands across multiple sectors including automotive, quick serve restaurant, retail, hospitality, and entertainment. User engagement results continued to deliver more than 10 times the industry standard. The Company plans to accelerate sales efforts in 2012 by leveraging the Platform’s growing user base to capitalize on increasing industry demand for highly targeted and relevant advertising opportunities.
“The expansion of our sales and advertising team, along with further geographic expansion, new user-centric feature enhancement, and additional on-device opportunities have contributed to the Company’s most successful quarter to date,” said Andrew Osis, CEO, Poynt Corp. “I am confident that our business plan for the remainder of 2011 and into 2012 will build on this growth in meaningful ways.”
“The Company feels that its current share valuation undervalues the Poynt Platform,” continued Mr.Osis. “With almost twelve million users, a broad global footprint, hyper-relevant advertising abilities and portfolio of patents, the Company is strongly positioned to compete with all the major players such as Yelp and foursquare in the location-based search and advertising space.”