AppAuthority  was launched today to simplify how software business applications are presented and searched on the web. The online service lists complex technologies in a minimalist manner to quickly highlight product value in one central location. Through these listings, online visitors can easily find, research and evaluate business applications that fulfill their needs.
“Web users are drowned in hard-to-understand product literature when searching for business software. This is where AppAuthority helps by presenting complex applications in a simple manner,” said Zaki Usman, CEO and co-founder of AppAuthority. “Visitors are given clear product information which they can act on by requesting trials, downloads or follow up calls.”
This also benefits software vendors who experience difficulty developing leads online. “With very little marketing effort, software publishers have beautiful showcases to generate new business. It’s the equivalent of GroupOn for the software industry, where vendors get leads without having to worry about online campaigns,” said Tyler Copeland, Creative Director and co-founder of AppAuthority.
The simplistic style of product presentation has a very quick turn-around time, with listings going live within hours. “We were most impressed by how quickly and seamlessly AppAuthority created a powerful product showcase for our ERP solution,” said James Casserly of ManuOnline. “Our solution has multiple facets and AppAuthority appeals to business users who want a simple overview.”
Business application listings are classified by solution sets including Project Management, ERP, CRM and File Transfer. The product showcase service is also useful for PR firms who want additional visibility for software clients.