Village Gamer

Foreign Affairs & International Trade Canada, Export Development Canada and Wavefront will be presenting América Móvil: A Case Study, on Tuesday, December 6th in the Hastings Room at 1035 West Pender Street in Vancouver. The session will run from 8:30 AM until 11:30 AM. América Móvil is the largest mobile carrier in Latin America and 4th worldwide. Through its brand Telcel, América Móvil leads with 70% of the Mexican mobile market share.

América Móvil, from its headquarters in Mexico City, has presence in 17 Latin American countries with more than 225 million users. During the year 2010, América Móvil produced $50.35 billion in revenues, which accounted for a 7.6% growth over 2009. América Móvil’s main strategy to capitalize on its position as the leader in the Latin American mobile telecommunications market is based on the continued expansion of its subscriber base, through organic growth and strategic acquisitions in the region.

Session Agenda:

8:30 – 9:00 – Registration
9:00 – 9:10 – Welcome
9:10 – 9:20 – The Mexican Mobile Industry: Guillermo Larios, DFAIT Mexico
9:20 – 10:20 – Niche Opportunities:

• Apps and new media industry – Federico Goroztieta, TechBA
• Social Networks – Natalia Perez, BConnect Consulting
• Telecom Equipment & Wireless

10:20 – 11:00 – Case Report: America Movil

• Global Value Chain Opportunities Guillermo Larios, DFAIT Mexico

11:00 – 11:30 – Questions & Answers / Networking

The Mexican mobile market continues to show double-digit growth, reaching 95.3 million devices in 2Q2011 (10% increase) and $4.5 billion in revenues. Mobile strategies promote growth through higher data service usage and stronger price reductions. Through its brand Telcel, América Móvil leads with 69% of the market share.  Canadian developers of mobile applications and content, telecom wireless technology, network equipment, and IT platforms, should attend this seminar to gain market intelligence and information on key developments and opportunities in the Mexican mobile market. For more information, please contact Victoria Hayes at the Vancouver Regional Office of the Trade Commissioner Service, 604-666-1409.

Speaker Profiles:

Federico Goroztieta: CEO of TechBA Vancouver. TechBA is an International Business Accelerator Program, run by the Ministry of Economy of Mexico and managed by the U.S.-Mexico Foundation for Science (FUMEC). TechBA Vancouver is the latest effort to establish a Mexican technology business accelerator in Canada in key sectors such as mobile applications and New Media. Currently, FUMEC has partnered with Wavefront and DigiBC to host and develop Mexican companies in the Vancouver high tech ecosystem. Previous experience includes a position as Business Advisor in charge of Economic Affairs at the Consulate General of Mexico in Vancouver (2001-2010). Federico holds a Bachelor’s Degree in Civil Engineering from the Monterrey Tec (ITESM).

Guillermo Larios: Trade commissioner in Mexico City responsible for the information and communications technologies (ICT) sector and innovation projects. Ongoing initiatives include Global Value Chain facilitation with Mexican telecom carriers and large integrators, ICT market information and intelligence, and business mission coordination. Previous experience includes a position as services architecture manager in AT&T-Alestra (1997-2002) and other ICT-related employments. Electrical Engineer with a PhD in Economics from the National University of Mexico (UNAM) and Master’s degree in Science and Technology Commercialization from the University of Texas at Austin.

Natalia Perez: Founder and Director General of BConnect Consulting, with more than 10-year experience in market research and international business consulting. Recently, BConnect developed for DFAIT several intelligence-oriented market analysis reports in the information and communications technologies (ICT) sector, including social networks and telecom equipment. Natalia holds a bachelor degree in Business Administration from the Monterrey Tec (ITESM) and a Business Studies Diploma from The Metropolitan University in London.