iStockphoto and Business Wire have announced a promotion that will encourage newsmakers to maximize the impact of their announcements through imagery. The promotion provides Business Wire customers with a 20% discount on their first purchase of 50 or more iStock credits, which can be redeemed for images that will ensure news releases receive the attention they deserve.
Over the past decade, the news release has evolved from a text document used by organizations to convey news to members of the media into a powerful communications tool geared toward a variety of audiences including media, investors, bloggers and customers.
Today organizations can take advantage of Business Wire’s Smart News Release format to include product photos, executive headshots, video, audio and other types of content to make it easier than ever for an organization to tell their story and generate interest from a variety of audiences around the world. The Smart News Release format also now provides search engine optimization benefits, and makes news more sharable across a wider variety of channels, broadening its reach and appeal.
“On average, a release that includes even a single compelling image is five times more likely to be clicked online to be viewed than one that only includes text,” said Laura Sturaitis, Executive Vice President of Media Services and Product Strategy for Business Wire. “As a stock industry leader with a massive collection of imagery and multimedia content, iStockphoto provides one of the simplest and most cost-effective ways to illustrate a concept, punch up a story and make sure it gets seen.”