Rogers Communications Inc. announced today the launch of the first Digital Starter Pack, an innovative, new trial that gives Rogers cable customers the choice and flexibility they want.?? Beginning November 8 as a trial in London ON, the Rogers Digital Starter Pack delivers a standard set of 86 core TV channels, including government mandated channels, for a base price of $20.29/month including all monthly fees (CRTC Local Programming Improvement Fund Fee of 1.5% of the recurring TV monthly service fee, taxes extra). Customers can order the Digital Starter Pack and then choose any additional 15, 20 or 30 channels from more than 100 options, starting at $26.38/month including all monthly fees. ??“Customers have told us they want to build their own TV packages and only want to pay for the channels they watch,” said John Boynton, Executive Vice President and Chief Marketing Officer, Rogers Communications Inc. “We have been looking at offering more customized solutions for some time that give customers more flexibility with all the benefits of reliable, digital cable, including Rogers on Demand. This trial gives us the chance to hear from our customers about the packages that work for them.”??
The Digital Starter Pack trial will run until the end of March 2012. Recently, the Canadian Radio-television and Telecommunications Commission has asked Canada’s vertically integrated companies to submit a report examining flexible TV packaging by April 1, 2012. The Digital Starter Pack trial program is the first step in providing customers with more flexible choices.?
“We think this Rogers-first is a very positive step forward for the industry and for consumers,” said Boynton. “Delivering customized, affordable digital TV is just one of the ways we’re continuing to innovate for customers. We look forward to working with our content providers to measure the results of this trial to ensure it works for everyone.”?
Customers in the London area can contact Rogers by phone or visit their local Rogers retail store to learn more about the Digital Starter Pack.?