Crowd Intelligence solutions provider Chaordix and social ideation community Genius Crowds have announced a new partnership aimed at jointly providing a greater choice of crowdsourcing engagement options for enterprises.Chaordix excels in designing successful crowdsourcing programs, recruiting participants and providing moderating to meet specific consumer-focused innovation, market research and brand development goals. Chaordix’ proprietary methods and technology, which include unique incentive systems and data analysis methods, ensure that enterprises gain unique market-driven insight and guidance from their crowds.
Genius Crowds operates one of the leading crowdsourcing co-creation communities where anyone can participate in conceptualizing next generation consumer products. Genius Crowds lets everyday people get their product ideas out of their heads and onto the shelves. With a highly engaged and robust community, members submit product ideas that can be voted as crowd favorites. Genius Crowds then partners with retailers, manufacturers and marketers to bring these products to retail, and members share in the proceeds.
“Larger enterprises have diverse needs for consumer insight and contribution,” said Shelley Kuipers, CEO of Chaordix. “Through this new alliance we can offer enterprises the ability to have their own dedicated crowd or co-create with the on-demand product development community at Genius Crowds.”
“Chaordix enables us to work at a highly scalable level across multiple product categories. This partnership will open up the ability for us to work with retailers, marketers and manufacturers on an enterprise level,” said CJ Kettler, Founder and CEO of Genius Crowds.