AudienceView Ticketing, an innovative and influential Primary Ticketing solutions provider has announced the introduction of AudienceView Tiki, a new distribution channel for online ticketing, through Facebook. The AudienceView Tiki service is the first fully integrated Facebook ticketing service in the market that exploits the tremendous potential of social commerce. Facebook users never leave the Facebook network, completing transactions and sharing that information immediately with friends.
“Facebook is a natural medium for socially influenced commerce. It’s your address book and platform for rich media communication,” indicated Kevin Kimsa, CEO of AudienceView Ticketing. “If we can embrace and leverage this as an industry, we can finally add real value to the consumer buying experience”.
The initial launch of AudienceView Tiki also includes the ability to reserve tickets for friends. The ‘buy & reserve’ feature is a true example of social ticketing, allowing a user to directly offer value to a friend, in this case, by reserving seats directly next to purchased seats.
“Consumers gravitate to value,” noted Will Quekett, General Manager of The Ticket Factory. “With the AudienceView Tiki service, we put ourselves in a tremendous position of differentiation in the vanilla world of online ticketing. Not only can we bring the buy button to where the consumer lives (Facebook) but in the process, we significantly increase our knowledge of the customers.”
The Tiki service allows AudienceView’s clients to make the most of the incredible breadth of information associated with consumer opt-in behaviours that exists inside of Facebook. Knowing that the ‘buy & reserve’ feature alone can significantly reduce the ratio of number of tickets per transaction, directly translates into the growth of a richer consumer database.
AudienceView Tiki will be initially launched in November with The Ticket Factory in the United Kingdom, with a planned global roll out in January 2012.