Toronto-based Just-Eat Canada Inc., Canada’s largest and fastest growing online food ordering service, has acquired the business of GrubCanada Inc. Just-Eat Canada is part of Just-Eat Group, the global leader in online food ordering. With this acquisition, Just-Eat is able to offer online consumers access to over 1,000 delivery restaurants across the country, giving busy Canadians more options than ever for quick, time-saving delivery and takeaway meals.
GrubCanada.com, one of Canada’s original online food ordering services, was launched in 2008 by young entrepreneurs Howard Migdal and Ross Lipson. The company was recently highlighted on the hit Canadian television show, CBC’s Dragon’s Den in which the pair accepted an offer of $200,000 for 50% of the company from “dragon” Brett Wilson (the deal was never completed).
“Our acquisition of GrubCanada.com is an exciting step in strengthening our leadership as Canada’s best, most convenient and reliable online service for consumers to order food over the Internet and by mobile phone,” said David Power, Managing Director of Just-Eat.ca. “This deal adds to an exciting month for Just-Eat.ca, having just launched in Quebec with a bilingual website.”
Adrian Blair, Chief Operating Officer at Just-Eat Group, said, “This acquisition takes us to seven for the year, a clear demonstration of our growth and ambition. By buying an established company, we benefit from an already strong customer base and local knowledge, while bringing our global scale and expertise to a vast market with huge potential for growth. GrubCanada.com is exactly the sort of company we want as part of the Just-Eat Group. Its ethos, innovation and energy fit well with our own hunger for success.”
The acquisition of GrubCanada.com adds over 200 new neighbourhood restaurants in Ontario and British Columbia to Just-Eat Canada and is its second acquisition in 2011. Just-Eat Canada acquired Vancouver based YummyWeb.com in April. Overall, Just-Eat Group has made seven acquisitions this year, including GrubCanada.com and Yummyweb.com, also buying companies in the UK, India, Brazil, Switzerland and Italy.