[1]Media monitoring service FPinfomart [1] has announced that it has teamed up with Social Media Group [2] to offer FPinfomart clients access to a full suite of integrated social media measurement, analysis and consulting services. Social Media Group is a full-service social media agency that provides research and analysis to some of the world’s biggest brands.
This new service effectively combines social media with traditional media monitoring for a complete and integrated view of all media channels and enables organizations to act upon what’s being said online in social media in the most strategic and efficient way.
“Conversations are happening in the social media universe at a rapid pace and companies need to understand what all of the data means,” said Jonathan Harris, Managing Director, FPinfomart. “By combining our industry-leading media monitoring service with Social Media Group’s social media experience, we can offer clients a suite of social media analysis and consulting services, allowing companies to compete across the entire media landscape.”
Social networking has become a business driver – Twitter now has over 100 million active users, half of which log in each day to follow their interests and share their thoughts (Source: Twitter “One Hundred Million Voices”, September 2011), so knowing who’s saying what about a company’s brand and business is imperative. FPinfomart and Social Media Group give clients insight into what is being said about them in social media and the impact of these conversations. Clients gain an insider’s view of the perceptions emerging in social media, looking specifically at:
- Who is the topic of conversation?
- Where and when is the conversation happening?
- What is the conversation about?
- Are the conversations positive or negative?
- Who are the key advocates and detractors?
- How do these conversations affect business?
“Social and traditional media are now deeply intertwined,” said Maggie Fox, CEO, Social Media Group. “Together, we now can provide clients a more holistic view of the new communications landscape that is unmatched in the marketplace, enabling clients to understand and act upon what’s being said in any channel.”