The Mobile Marketing Association, along with its Premium Sponsors, is offering a series of interactive workshops – Global Truths and Regional Relevance of Mobile Marketing: Insights Into The Canadian Marketplace in Vancouver, Calgary, Toronto and Montreal later this month. Tickets to these free sessions are limited, so register early.
Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, an estimated 76 – 84% Canadians are or will be carrying a mobile device with them. In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly every aspect of their lives, including personal communications, entertainment, media consumption, product and services search and commerce.
Driving these trends includes advances and adoption of smartphones and tablets, broadband data services and the nearly infinite series of innovative, and not so innovative consumer experiences delivered through and with mobile messaging, voice, mobile internet ad application channels.
Key Takeaways Include:
- An understanding of mobile consumers and their universal behaviors and attitudes
- A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their potential for marketers
- Actionable information on how to develop and execute a successful mobile marketing strategy
- A clear roadmap for navigating the mobile marketing ecosystem, and a clear understanding of how to engage the players in the industry
Vancouver: October 24 at the Improv Centre – 8:30am-12:30pm PST
Calgary: October 25 at the Innovate Calgary – 8:30am-12:30pm MST
Montreal: October 26 at Location TBA – 8:30am-12:30pm EST
Toronto: October 27 at OCAD Auditorium – 8:00am-12:00pm EST