Live from the stage at the Connect 11 conference this morning, LinkedIn announced HootSuite as a charter member of the LinkedIn Certified Developer Program. This adds LinkedIn and over 120 million users as another full-featured social network integration within the HootSuite dashboard alongside Twitter and Facebook.
This announcement means that HootSuite will offer a deeper LinkedIn® integration with the addition of LinkedIn Company Pages and Groups – along with Profiles – to the market-leading social media management system. The new tools will allow brands to easily and securely share company messaging on the popular social media network for business.The new LinkedIn tools will allow HootSuite users to search and post updates to LinkedIn Profiles and Groups and set up Job Searches by keyword. Enterprise users are invited to apply for the HootSuite Enterprise LinkedIn beta program for priority access to the Company Pages status update integration.
By using HootSuite to manage LinkedIn, companies will have the ability to pre-schedule updates, customize search columns, assign messages to colleagues for followup, plus invite team members to participate in the conversation without sharing passwords. These features can help companies enhance sales lead generation and HR recruiting efforts by sharing professional expertise, publishing company status updates, and promoting job opportunities from the centralized and secure HootSuite communications hub.