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Mobile Adoption Fuels Intuit Transformation to Connected Services

intuit [1]From filing taxes to creating a budget and taking credit card payments for collectibles at a local event, Intuit’s mobile solutions are changing the way people do business around the world, and today Intuit [1] revealed its next generation of mobile products that will expand its portfolio of connected services. These range from innovations that will make it easier for the smallest of businesses to accept credit card payments, to others that will help doctors and patients communicate quickly, to a banking application that allows consumers to deposit a check from anywhere with just their mobile phone.

This new lineup debuted at the company’s Innovation Gallery Walk [2], a showcase of more than 20 mobile solutions designed to help Intuit’s 50 million customers manage and improve their financial lives. Today, more than 35 million people already use Intuit connected services, which includes Software-as-a-Service, mobile and other digital services that can be accessed any time, any place. These connected services generated 62 percent of the company’s revenue in fiscal year 2011 – nearly $2.4 billion – and are expected to grow to 75 percent of revenue by 2015.

“As our customers’ technology tools of choice increasingly become mobile devices we’re moving with them, creating innovative new offerings in every category we serve,” said Brad Smith, Intuit’s president and chief executive officer. “Connected services are driving customer acquisition and revenue growth in all of our businesses and mobile is accelerating these trends.”

Intuit is harnessing the power of mobile to solve important customer problems in new and innovative ways. Recent successes include SnapTax [3], the first start-to-finish tax prep app on a smartphone, and GoPayment [4], a mobile app and credit card reader that lets small businesses process credit cards on mobile devices, no matter where they are.

Intuit is developing new to the world, “mobile first” solutions, as well as extending the capabilities of existing products to mobile platforms A core part of the company’s strategy, mobile is accelerating connected services growth by:

At the Innovation Gallery Walk, Intuit introduced several new mobile solutions that represent the next generation of products designed to help consumers and small businesses manage their financial lives anytime, anywhere. These included: