Pioneering online fashion retailer musterbrand LLC has unveiled its latest range of high-end gaming fashion – the Deus Ex: Human RevolutionTM collection. Set to launch on the same day as the long-awaited Deus Ex: Human Revolution game, the officially licensed clothing line allows gamers to ‘become’ Adam Jensen, the iconic, trenchcoat-wearing hero of Square Enix’s forthcoming blockbuster videogame. Fans can gear up in Adam’s signature outfit, or purchase clothing and accessories from other in-game characters, as well as other items inspired by the game.
Available in North America and Europe at the Deus Ex store, the Deus Ex: Human Revolution range of clothing has been designed in partnership with game developer Eidos-Montreal, ensuring the closest real-world version of the virtual items as possible.
The standout item in the Deus Ex: Human Revolution is Adam Jensen’s coat—a futuristic interpretation of a trench coat. This slick trench, adorned with signature vented holes, and structured sleeves, is inspired by Deus Ex: Human Revolution’s cyber-renaissance art direction. Just remember that you’re not actually augmented before leaving on your adventures.
“Standard logoed T-shirts, sweatshirts, and hats are the norm,” said Knut Jochen Bergel, CEO, musterbrand. “musterbrand’s clothing lines are designed by top stylists, woven from the highest quality material, and cut so sharply they should come with a warning. Deus Ex: Human Revolution is already drawing praise for its unique design and playability – we’re aiming to replicate the game’s popularity with our clothing line too.”
“musterbrand has done an amazing job at not only bringing the clothing in Deus Ex: Human Revolution to life, but producing cool, wearable clothing inspired by the game,” says Jonathan Jacque-Belletete. “It’s of utmost importance to me to always retain the integrity and signature look and style of the game in everything we produce. I think Deus Ex: Human Revolution fans will be stoked at musterbrand’s offerings!”
Deus Ex: Human Revolution will be releasing in North American stores tomorrow, August 23rd for the PlayStation®3, Xbox 360®, Windows® PC, Steam® and OnLive®.