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18th August 2011

Market Research for the Social Generation by Tiipz

tiipzSquamish-based Tiipz has been selected from hundreds of start-ups across Canada to present its social new approach to market research today at Launch @GROW,happening at the Vancouver Convention Centre.

Launch @GROW, an important platform for emerging companies, selects four brilliant new ventures each year to present their stories to more than 600 investors and influencers from Canada and Silicon Valley.

Explains Jason Cyr, who co-Founded Tiipz with partners Mark Nickson and Gesvyn Tjandra, “Today we have an exciting opportunity to explain how Tiipz will define a new approach to market research in the age of social media.”

Tiipz hasn’t yet officially launched, and already the company is working with clients including Westbeach, Kokanee, and Budweiser. Through a partnership with brand.LIVE, brands including Mike’s Hard Lemonade, Sennheiser and Mattel will be using Tiipz to undertake interactive customer research at the Live at Squamish concert happening this weekend.

Says Jason, “As a research tool, Tiipz is based entirely on engagement. The consumer benefits from a fun experience and a tangible reward for participation; they can share their opinion with others and possibly change the course of action for a business.”

“The business benefits from stronger market insights and increased brand loyalty. There’s no other research tool that’s nearly this engaging in the marketplace!”

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18th August 2011

Are You Smarter Than a 5th Grader Now On Facebook

LudiaLudia Inc. and Mark Burnett’s One Three Television LLC have announced the availability of the Are You Smarter Than A 5th Grader? game for Facebook platform. Based on the syndicated TV game show, players across North America can now enjoy a multiplayer Are You Smarter Than A 5th Grader? experience with friends, family and the larger Facebook community.

“Are You Smarter Than A 5th Grader? is an acclaimed TV game show franchise that translates into an extremely Are You Smarter Than A 5th Grader?fun and social game on Facebook,” said Alex Thabet, Founder and CEO of Ludia Inc. “We’re thrilled to release yet another top game show property featuring multiplayer, simultaneous game play- a unique formula that has proven to be highly addictive for players and very successful for Ludia.”

Contestants simultaneously compete to correctly answer eight multiple choice questions pooled from different school subjects such as Art, World Geography, Earth Science, Math, Languages, and others, with the ability to use the “copy” cheat to help answer difficult questions. The top three players at the end of the first round have a chance at boosting “cash” earnings by correctly answering a 5th Grader Bonus Question. At the end of the game, a successful contestant can share winnings with friends, and brag about the win by posting it on his/her Facebook Wall.

Are You Smarter Than A 5th Grader? on Facebook features:

  • Live, multiplayer game play with friends and other Are You Smarter 5th Grader fans, and the ability to follow friends’ grades and progress in the game.
  • Favorite elements from the You Smarter Than A 5th Grader TV show, including thousands of questions drawn from 10 different academic subjects, authentic theme music and the familiar “classroom” setting.
  • The ability to choose Facebook friends as “cheats” from whom players can “copy” an answer in order to earn bonus points and increase the chances of winning.

“This exciting game release brings a whole new dimension and audience to Are You Smarter Than A 5th Grader?,” said Mark Burnett. “We’re delighted to see the franchise continue to thrive on Facebook so that fans of the TV show and players who enjoy social games will have an outstanding interactive experience with the brand.”

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18th August 2011

Non-Profits Engaged On Social Media

ldatdAccording a recent study, 97% of non-profit organizations are using social media, where 40% of corporations use social media to engage and connect with their communities and raise cause/brand awareness.

The Learning Disabilities Association of Toronto District (LDATD) is one of the non-profit organizations going through a communication shift by creating an online presence through social media, connecting with members and the outside community through blogs, facebook and twitter and also undergoing a website refresh to facilitate sharing, community building and easier navigation.

“We are slowly and gradually noticing increased traffic to all our sites,” says Mimi Hoffman, Executive Director of the LDATD. “This translates to more of our population receiving much needed programs and services. We intend to continue our social media campaign to reach as many as possible,” Hoffman adds.

Noticing the misconception of learning disabilities both on and offline, the LDATD understands that reaching out to people through social media platforms is a good way to inform about learning disabilities and to clear the stigma around it.

Slowly, the LDATD is embracing social media outlets like Facebook, Twitter, YouTube, as well as blogging to over 200 fans and followers about the LDATD. These social media outlets will help children, parents and adults with learning disabilities, and give a clearer sense of what learning disabilities are.

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18th August 2011

Ontario Student Releases Game To Encourage Voting

Canadian Federation of StudentsWith just seven weeks left until the Ontario election, Damian Sommer, a student at George Brown College, has developed a video game where the player must dodge obstacles like tuition fees, debt and apathy to tackle a ballot box. The game is part of the Canadian Federation of StudentsOntarioTake It Over‘ campaign and can be played online.

“Drawing on the skills of our members, this game was designed to be a fun way to engage Ontarians about voting on October 6,” said Cindy Brownlee, Director of Education and Equity for the Student Association of George Brown College. “George Brown students, like students across Ontario, are struggling to pay high tuition fees and high levels of debt, so it’s important for us to encourage students to vote.”take it over

“As students face another year of a five per cent tuition fee increase, we decided to offer them some relief from the stress that growing student debt causes through this game,” said Sandy Hudson. “The ‘Take It Over’ campaign has several components that are interactive and we hope that Ontarians will take the  chance to tackle the ballot box through our game, and then vote in the fall.”

The Nintendo-style game launched this morning as a browser game and will be available as a mobile app in the next few weeks. To date, students have released seven videos, held actions across Ontario and talked to hundreds of students about the importance of voting and the promises being made by the political parties to reduce the costs of college and university education.

The Canadian Federation of Students – Ontario unites more than 300,000 college and university undergraduate and graduate students studying at post-secondary institutions in all regions the province.

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18th August 2011

Telus Introduces Motion CL900 Tablet PC For Mobile Workers

telusTELUS has added the Motion CL900 Tablet PC, a highly mobile, connected tablet that runs the Windows 7 Professional operating system to its list of mobile offerings. The new business-oriented tablet brings the excitement of tablets to mobile workers and enables them to work faster and smarter wherever their job may take them.

TELUS is the first Canadian carrier to offer the new Motion CL900 Tablet PC on its network. Designed for business, the 10.1″ CL900 is a rugged, ultra-light tablet PC that is competitively priced and powered by Windows 7 Professional to provide superior performance, security, manageability and business integration.

“The majority of Canadian businesses use a Windows platform to manage their day-to-day activities. The Motion CL900 Tablet PC solves some of the key issues our business customers are facing when working in the field or moving around an office by allowing them to run the Windows applications they depend on through a mobile, large-screen tablet that is both robust and lightweight,” said Jim Senko, TELUS vice-president of Small and Motion CL900 Tablet PCMedium Business. “The competitive starting price of this tablet PC, when compared to similar products, makes it an incredible value proposition for businesses with a mobile workforce. We are thrilled to be working with Motion to be the first Canadian carrier to launch the CL900 on Canada’s fastest coast-to-coast 4G wireless network (Based on TELUS’ tests of data throughput speeds in large Canadian urban centres).”

“Today’s launch by TELUS and Motion is another example of how we are leading the way for mobile workers looking for connected, point-of-service solutions,” said Scott Ball, Canada Business Development Executive, Motion. “The Motion CL900 Tablet PC can easily integrate and run business applications, be deployed across multiple locations and is designed for people who work outside of a typical office environment, such as on a construction job site, in a home healthcare environment or on the road.  TELUS has also made the CL900 affordable for small, medium and enterprise business customers to experience the power of a rugged tablet PC.”

Weighing less than 1kg (2.1 pounds), the Motion CL900 Tablet PC has been designed from the inside out to meet the challenging conditions of mobile workers. Built around an internal frame, the Motion CL900 Tablet PC is equipped with an ultra-durable Corning Gorilla Glass screen and has been tested to withstand drops up to four feet, making it the ideal tablet for use in the field. Read the rest of this entry »

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18th August 2011

Sign Up For The Secret World Beta Trials

funcomFuncom and EA Partners announced today at Gamescom that the highly anticipated modern-day, Massively Multiplayer Online Game (MMO), The Secret World will release for the PC in April 2012. Starting August 26th, gamers can register to join upcoming betas through a unique interactive social media campaign that will be made available on the game’s web site.

Imagine a world where secret societies pull the strings of kings and presidents, where vampires are more than just a Hollywood fantasy, and where all the myths, legends and conspiracies are true. The Secret World is an MMO that breaks free from the confinements of character classes and levels and allows players to explore real-world locations with an engrossing storyline. Funcom will not only challenge but redefine long-established MMO standards.

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“It has never been more rewarding working on The Secret World than it is now,” says Senior Producer and Creative Director Ragnar Tørnquist. “The progress we are making in development allows the whole team to really enjoy just playing the game for hours on end. We are all looking forward to bringing in players through upcoming betas, and their feedback will be crucial to the further development of the game as we progress toward the April 2012 launch.”

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18th August 2011

CRTC Issues Report Highlighting Trends In The Communications Industry

CRTCThe Canadian Radio-television and Telecommunications Commission (CRTC) has released Navigating Convergence II: Charting Canadian Communications Change and Regulatory Implications, a compilation of independent research and views obtained from CRTC stakeholders, including consumers, public-interest advocates and members of the broadcasting and telecommunications sectors. The first edition of the report was published in February 2010. A PDF version of the latest report is also available.

According to the report, the development and adoption of new devices, products and services is accelerating in Canada. Canadians are rapidly embracing the global digital environment and making their choices and voices known. The evolving environment is also creating opportunities for the communications industry to provide services and content in new and innovative ways.

In 2010, 24% of anglophones and 20% of francophones watched some of their television programming online, including newscasts, sports clips and shows, which were offered by Canadian and foreign services. This trend is expected to continue as these services give consumers the flexibility to catch up on the television shows they have missed, at a time and on the device that is most convenient. As consumers access more online content and services, traffic over Canadian Internet networks is projected to quadruple from 2009 to 2014.

Canadians are also increasingly adopting mobile devices, which can connect to the Internet and deliver content, information and social media services. Between 2010 and 2014, the number of wireless subscribers is expected to rise from 25.8 million to nearly 30 million, with half of them owning a smartphone. At the same time, mobile Internet subscriptions in Canada are predicted to increase significantly from 5.5 million in 2011 to 14 million in 2015.

The report also notes that consolidation has increased in the communications industry. Despite this trend, the introduction of new services, such as those that deliver television programming online or through phone lines (known as Internet Protocol television), and the emergence of new service providers in the wireless market create competitive options for consumers.

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18th August 2011

Wipeout 2 Coming From Behaviour Interactive

behaviour interactiveBased on the ABC hit show Wipeout and continuing the tradition of wickedly entertaining family fun, Activision Publishing, Inc. and ABC Entertainment Group announced today at Gamescom that Wipeout 2, the latest release in the hit video game franchise will be coming this holiday season for the Nintendo DS™, Nintendo 3DS™, Wii™ from Nintendo, Kinect™ for Xbox 360®, and PlayStation®Move for Playstation®3.

Currently in development at Behaviour Interactive, Wipeout 2 will offer updated, outrageous course designs across all platforms with obstacles and effects taken straight from the show’s summer and winter seasons. Players must navigate around snow, ice, foam, and fan-favorite obstacles like the Sucker Punch Wall and Big Balls; whichWipeout 2 are making their triumphant returns alongside more than 50 others. Extended gameplay on all systems encourages even more interaction and participation with family and friends. Once again, all the wild and crazy action is narrated by the show’s hosts John Anderson and John Henson.

“I’m excited that the video game series is evolving just like our show,” said Matt Kunitz, Wipeout’s Creator and Executive Producer. “Players will experience all the fun of the new winter and summer courses without being sore in the morning!”

Particular attention is being paid to making every platform experience unique with ramped up excitement that engages gamers like never before. Freshly revised controls makes for intuitive and easy to use motion-based gameplay for Wii owners. The PlayStation Move and Kinect for Xbox 360 titles will offer gamers the ability to taunt and toss paintballs and snowballs at family and friends while they run the course.

Handheld gaming will finally become a communal experience with pass and play ‘Hot Seat’ participation for up to 4 players with Nintendo 3DS players also seeing their graphics taken to a whole new dimension. No matter how players choose to enjoy, the crazy and hilarious fun is taken to wild new heights with Wipeout 2.

“Working with ABC on the Wipeout titles has been a tremendous success,” said Nicole Armstrong, Activision Publishing. “Their integration of the game series into the show has been outstanding and their contributions to the game make it truly appealing for fans. We look forward to bringing more great Wipeout experiences to families.”

The Nintendo DS and Nintendo 3DS versions have been rated E for Everyone by the ESRB. The Wii, PlayStation Move and Kinect for Xbox 360 versions have been rated E10+ for Everyone 10 and older by the ESRB.

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18th August 2011

NetSupport DNA Mobile App Delivers Uninterrupted Access To IT Asset Data

netsupport canadaDesktop and Asset Management software specialist NetSupport has announced the immediate availability of the NetSupport DNA mobile console app – giving your IT support team and field engineers continuous access to essential customer PC data via their mobile devices.

Delivering a wealth of data for the target machine, NetSupport DNA is recognised as providing one of the most comprehensive and detailed hardware inventory modules available on the market today. Compatible with Android phones and tablets, iPhone, iPad and iPod Touch, the new DNA mobile app connects with your central DNA inventory database, giving you access to accurate, up-to-the-minute asset management data wherever you are.

Key features include the ability to instantly call up the current hardware inventory for the target machine; view a detailed list of any historical changes to the hardware and software, and assess the cause of any logged PC alerts.

Expanding on the latest release, NetSupport’s Development Director Rob Hawkins explains: “Knowing the inventory of your IT assets is essential to the successful day-to-day management of any IT infrastructure. By making this data available on the move with our new mobile console, support engineers can now provide a much more effective service to customers while improving their own productivity.”

The NetSupport DNA mobile console app can be downloaded for free from the Android Marketplace, the Apple iTunes App store, Ovi and will soon be available for BlackBerry. The NetSupport DNA mobile console app is for use in conjunction with the NetSupport DNA Asset Management suite. Net Support is a UK-based company with an office in Markham.

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18th August 2011

Xbox Canada Holiday Preview

Xbox 360Yesterday I dropped by the Muzik Night Club for the annual Microsoft Canada Xbox 360 Holiday Titles preview. I was somewhat disappointed in that not all of the games being showcased were playable with developer representatives present, but the anticipation of some exciting new games coming to the console this fall was palpable. Read the rest of this entry »

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