Pixel to Product has launched its final wave for the Canadian Digital Marketing Outlook for 2011. This portion of the Pixel to Product research wave is an introspective look at how brands are using social media, mobile and email marketing. Through this research, Pixel to Product aims to understand how organizations are using social media, mobile and email marketing to promote their products and services, engage their customers and drive brand awareness.
I fully concur with Justin Kozuch, Pixel to Product’s Lead Researcher, who stated that “too often, we’ve been forced to rely on US numbers to make informed decisions for our Canadian clients or rely on outdated, expensive and inaccessible data to help us better understand the trends in social media.”
The company’s goal is to survey 1000 of the world’s biggest brands. They are aiming to better understand how Starbucks is using mobile to engage and inform their customers, and Pixel to Product is interested in better understanding how Dell is using social media to provide customer support over Twitter.
While this survey is focused primarily on Canadian companies, Pixel to Product is also interested in gathering data from American and international companies. To make this process as easy as possible, they’ve written copy to support that communication. If you’d like to use this copy in your communications, don’t hesitate to send Justin an email and he’ll be happy to provide it to you.
Finally, if you’re responsible for your organizations digital marketing efforts and a have deep understanding of how your organization uses social media, mobile platforms and email marketing, please take a few moments to complete the survey.
As with the recently issued report on the Canadian digital media economy, Pixel to Product will be making the report available free of charge. This report will be made available for download from their website in Q4 2011. In addition to the final report, Pixel to Product will be releasing the raw, anonymized data sets in a variety of open data formats. For an example of what the final report will look like, take a look at their report on the Canadian digital media economy.