[1]The World Youth & Student Travel Conference [2] and its 2011 marketing partner Internet Advantage are organizing the first annual App Yap Contest [1] to find the best travel app in the youth travel industry.
They are looking for apps that help young travellers in their journeys, from inspiration to planning to saving memories. The winning app will enhance the traveller’s experience and stand out from other travel apps with its original, youthful design, easy to use navigation, user-centric focus and hopefully,a bit of fun.
The contest is open to developers around the globe, however only one app submission is permitted per company.The winning app must be suitable to use before, during or after travelling. The app should be aimed at young individuals (under 35 years old), a group of young travellers, or those who organize or provide travel services for young travellers.
Conference Director Michael Palmer enthused, “We are all very energised by the launch of the App Yap Contest. The benefits for the winning company are tenfold. Not only will they receive valuable exposure and increased usage of their app, they will also be able to interact with other youth travel mobile app creators. And of course, the winner will gain recognition as a technology savvy company by earning the title ‘The provider of the best in youth travel mobile applications,’ which they can use to further market their app.”
In line with young traveller’s heavy use of social media, the App Yap Contest is being promoted on social media channels such as the new WYSTC Facebook page, the WYSTC Twitter account and WYSE Travel Confederation’s Linkedin Group.
The Top 10 Finalists will have the chance to present their app at the World Youth & Student Travel Conference being held in Barcelona September 20th through 23rd 2011, in front of 800 delegates looking to find new features for their travel companies. WYSTC attendees are decision makers, holding senior-level positions in youth travel companies from over 80 countries around the world: CEOs, owners, partners, presidents and directors.
The winner of the App Yap Contest will receive a prize worth over 5000 EUR:
- Two free registrations to WYSTC 2012 (worth 3200 EUR)
- Online marketing services provided by Internet Advantage (to a value of 2000 EUR)
- The winner will present the app in a live webinar for the WYSE Travel Confederation community
- Plenty of free publicity and recognition for being the best app in the youth travel industry
Voting will begin online in mid-July and run until midnight CET 22 September 2011. Entries must be received by midnight CET 31 August 2011. The winner will be announced at the Industry Awards Luncheon on Friday 23 September, the closing day of WYSTC.